How Employee Advocates Can Transform Your Business [INFOGRAPHIC]

How Employee Advocates Can Transform Your Business [INFOGRAPHIC] What on earth is an employee advocate? According to  our friends at SocialChorus: Employee advocates are socially engaged employees  who create and share their employers brand content on their own social networks. This means you basically have an army of marketers within your organisation and now its up to you  to equip them with the correct training, tools and content to share. Interesting  employee advocacy stats: Social media provides a pool of 1.7 billion people your employees could engage. 92% of people trust individuals they know, whereas advertising is only trusted by 14% of people, and employees are twice as trusted as a C-level executive. 77% of customers are more likely to buy a product when its recommended by a trusted source. Employees can reach an audience 10 times larger than what your brand is reaching. Content shared by employees receives 8 times the engagement of content on branded channels. 1,000 employee advocates can reach 1 million customers, drive 50,000 social engagement and create 5,000 unique pieces of content. 78% of sales people who engage in social selling beat their quotas and outsell peers. More on this topic at  Employee Advocacy: The Ultimate Handbook.